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Soundview Executive Book Summaries - November 2007
This Month's
Featured "Best Business Books" Summarized for
You |
| Soundview Executive Book Summaries has chosen Stealing Your
Life
by Frank W. Abagnale, Selling Blue Elephants by Howard
Moskowitz and Alex Gofman, and The Ultimate Sales Machine by
Chet Holmes the
"Best Business Books" for the month
of November 2007. Soundview Editors have just released their
summaries of these books which are
only available direct from
the publisher. |
Stealing Your Life
by Frank W. Abagnale
Before the age of 19, Abagnale had successfully conned millions of
dollars worth of checks while posing as a Pan Am pilot, doctor and legal
prosecutor. Years later Abagnale has changed roles. In his current
career, he works with the FBI and corporations as an expert on
counterfeiting and secure documents. Everyone is a potential victim of
identify theft — who is better to point out identity theft schemes than
a former forger?
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Selling Blue Elephants
by
Howard Moskowitz and Alex Gofman
Nowadays you
have to be able to make successful products before people even realize
they want them. According to the authors, great products don't come from
focus group studies, but instead from RDE (Rule Developing
Experimentation). |
The Ultimate Sales Machine
by
Chet Holmes
In the cut throat sales world a
number of managers leap from one strategic trend to the next, becoming
bogged down during the process instead of rising to the top. According
to Chet Holmes — known as "America's greatest business growth expert" —
that doesn't have to be the case if you take the time and focus. Holmes
provides 12 key strategies to turn any business into what he deems "the
ultimate sales machine." |
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This Month's
'Speed Reviews' |
As always, we also review a number of exciting new books in our
companion publication, Speed Reviews. This month's selection includes
reviews of Group Genius, The Three Signs of a Miserable Job
and Peak.. |
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